Were in an interesting time, in that two competing renditions of the jungle book are being released. The jungle book is a new masterpiece of artful visual. Sinclair wanted the government to recognize how badly the workers were being treated and in a perfect socialist republic which is what he wanted, the working man, the common man, the middle class would be able to run the country and everything would be financially even. Males made up 49 percent of jungle books audience, the largest share ever for disneys new line of liveaction tentpoles spun from its classic animated titles. Mar 23, 2018 the jungle book film from 2016 is, in some ways, part of disneys ongoing policy to create live action versions of its earlier animated classics. The jungle book hereafter jb was released in 1967 by walt disney productions. Directed by jon favreau iron man, based on rudyard kiplings timeless stories and inspired by disneys. Based on rudyard kiplings eponymous collective works, the film is a liveactioncgi remake of the 1967 animated film of the same name. The 2016 version was released in cinemas as well and is streamed. Disneys savvy marketing of the jungle book the new york.
Disneys savvy marketing of jungle book adds to the mystery. In the same way andy serkis mowgli embraced the source material from which the core story of both movies is adapted, john favreaus movie pays much more homage to the beloved 1967 jungle book. Posted on april, 2016 april 24, 2016 by chris thilk in marketing, marketing recap, movie marketing, social media. The effects arent amazing and i didnt find it that well made overall, which is hard for me to say being a big jon favreau fan. The jungle book the jungle book is a liveaction remake of the 1967 animated movie of the same name, both of which are based upon the works by rudyard kipling. Ua for the jungle book leaves indian audience amused ua for the jungle book leaves indian audience amused pahlaj nihalanis decision to certify jon favreaus the jungle book as ua, has led the audience to question whether its because the animals are naked, while celebrities are left wondering about the criteria of the certification. Is there a wider audience this film could appeal to.
Jungle book is the perfect realization of that dream, says one boxoffice analyst. Mowgli is a young boy raised by the animals in an indian jungle. The jungle book jon favreau brings a welcome lightness of touch to this visually immersive adventure story. Urged to abandon the only home hes ever known, mowgli embarks on a captivating journey of self discovery, guided by panther turned stern mentor bagheera, and the free spirited bear baloo. However, in part because of the charming movie, mowglis stories are probably the best loved and. Disneys savvy marketing of the jungle book the new. The jungle book has the classic songs and decent messages, but also has violence and dark themes. Jan 19, 2018 the 2016 trailer is not only appealing to children but an older audience who watched the original jungle book. Apr, 2016 this just needs to tell the audience that theres a new movie coming out and on that front it achieves its goals. Apr 16, 2016 the jungle book 1967 is a timeless classic. Aug 19, 2014 our audience from hurrah players visited us in studio to talk about bringing a classic story to life on stage, disneys the jungle book.
The jungle book 2016 financial information the numbers. During the water truce at peace rock, shere khan the tiger warns the wolf pack that as soon as the truce is over he will be coming to kill their mancub mowgli and punish them. The jungle book was released in the united states on vhs in 1991 as part of the walt disney classics line and in the united kingdom in 1993. Bill murray, christopher walken, ben kingsley, giancarlo esposito, idris elba, scarlett johansson, lupita nyongo, and neel sethi in the jungle book 2016. This 2016 adaptation of rudyard kiplings work doesnt quite live up to that standard, but it does an adequate job of capturing the heart of the story whilst divulging significantly in terms of tone and aesthetics. Thats according to the writerdirectoractor himself, who revealed the tonal differences with disney and jon favreau s the jungle book in an interview with vulture. Due to this, the story is being portrayed in a more intense film. The movie is playing to not just the coveted disney female audience, but to all demos. Most of the characters are animals such as shere khan the tiger and baloo the bear, though a principal character is the boy or mancub mowgli, who is raised in the jungle by wolves. In 2015, the year before the new version of the jungle book was released, disney released a live action version of cinderella, which had been previously released as an animated film in 1950. The action scenes are okay, but way too much for kids. Mowgli finds he is no longer welcome in the jungle when fearsome tiger shere khan, who bears the scars of man, promises to eliminate what he sees as a threat. A lot of people watching the 1967 jungle book these days come away a bit bored and disappointed. The jungle book 2016 after a threat from the tiger shere khan forces him to flee the jungle, a mancub named mowgli embarks on a journey of.
Disneys savvy marketing of jungle book adds to the. But mowgli finds he is no longer welcome in the jungle when fearsome tiger shere khan, who bears the scars of man. These include conventional media as we know it, television and radio advertising, print as well as internet. The vocabulary is a little more advanced than your typical childrens book, and there are occasionally violent scenes which are difficult to read. Both the 1967 and 2016 trailers use genre labelling to develop a clear narrative image for both versions of the jungle book. There, serkis likened origins target audience to that of foxs lucrative apes franchise, bringing it closer to the tone found in kiplings original story. For niche target audience no interference from parent companies has. Disneys savvy marketing of the jungle book the new york times. Lets sum up disneys new liveaction take on the jungle book in one word. Why was disneys marketing of the jungle book remarked. Abandonment and the jungle book life at the movies. Why was disneys marketing of the jungle book remarked upon.
The jungle book is a 2016 american fantasy adventure film, directed by jon favreau from a screenplay by justin marks, and produced by walt disney pictures. The newest film, however, is much more ambitious in scope. Industries and audiences jungle book 1967 and 2016 industry and. Apr 22, 2016 disney made several smart marketing choices during the leadin to the release of the jungle book that helped build hype and buzz for the movie. Jon favreau and neel sethi on the jungle book brian tallerico 2016 0411 an interview with the star and director of the new version of the jungle book. Before we went i did homeschool literature old yeller, writing, grammar. The jungle book 2016 parental guide is this movie suitable. Additionally, disneys marketers targeted the hispanic audience by teaming with. It was created at the walt disney studios in california. I lost my copy when i moved from the west coast to chicago, found it again, picked up where i left off, lost it again when i moved to wisconsin, and found it again in 2014.
The story, told simply and directly involves a little boy, raised by succored by wolves, in combination with a bear, baloo and a wonderful panther. Watch the brand new trailer for disneys the jungle book now. Our audience from hurrah players visited us in studio to talk about bringing a classic story to life on stage, disneys the jungle book. Jon favreau iron man, chef is releasing the first, while the king of performance capture andy serkis lord of the rings, king kong is releasing the second. Shop for jungle book toys figures online at target. With neel sethi, bill murray, ben kingsley, idris elba. Jungle book, a hyperrealistic remake of the walt disneys animated film, grossed an. An extended 3d trailer for the jungle book was attached to star wars. The jungle book rudyard kipling kipling, mowgli, baloo and i have been on a long journey together. Apr 21, 2016 the jungle book 2016 is a beautiful and well acted version of an old and wellloved tale that manages to stick to its 19 th century roots, closely follows its disney predecessor of 1967 and also brings the story fully up to date. The jungle book has themes of imperialism and colonization, and it is a fable or moral lesson, but the human interest story is what the audience experience, especially the target audience of. They combined typical marketing approaches, special opportunities available only to disney, and a few u. The film was later released on dvd and bluray for further audience consumption.
Soon though we see he has to go on the run for real when shere khan wants to. Directed by jon favreau, based on rudyard kiplings timeless stories and inspired by disneys classic animated film, the jungle book is an allnew liveaction epic adventure about mowgli, a mancub whos been raised by a family of wolves. In the the jungle book 2016 movie, why was akela the. Keeping a number of the songs from the original as well as some of the music from the score, this is an. The force awakens, which had an audience that was 58 percent male. With its series of liveaction remakes that include alice in wonderland 2010, maleficent 2014, cinderella 2015, the jungle book 2016, and petes dragon 2016, some. See the legend come to life in 3d, real d 3d, and imax 3d on april 15.
Parents need to know that rudyard kiplings book of short stories the jungle book is far less whimsical and musical than disneys classic animated film, and it includes stories with different central characters besides mowgli, the mancub raised by wolves and befriended by baloo the bear. Sure, it is a meandering story with very little going on beyond a series of comical musical encounters, but the strength of those individual comical musical encounters was enough to carry. The jungle book was released in the united states in disney digital 3d, reald 3d, imax 3d, dbox, and premium large formats, on april 15, 2016. Fangs and fur fly in visually dazzling but intense update. If you do not allow, you will still see advertisements but they will be less targeted to your likes. Dec 18, 2018 contrastingly, the 2016 adaptation of the jungle book was riotously enjoyable. The jungle book 2016 also retells the story of a young. Film jungle book fact file the jungle book 1967 and 2016 student workbook. The jungle book a beautiful movie for a new generation. So disney aggressively and repeatedly pitched the jungle book to male audiences. The jungle book 1894 is a collection of stories by the english author rudyard kipling.
Get it today with same day delivery, order pickup or drive up. But as a film i grew up with, it gets a considerable amount of leeway. The jungle book takes audiences on a thrilling journey vulture. Ua for the jungle book leaves indian audience amused.
Twenty things to know about jon favreaus new adaptation of the jungle book including the casting of mowgli, the visual effects, and more. The jungle book film from 2016 is, in some ways, part of disneys ongoing policy to create live action versions of its earlier animated classics in 2015, the year before the new version of the jungle book was released, disney released a live action version of cinderella, which had been previously released as an animated film in 1950. The jungle book 2016 is the sixth iteration of the 1967 animated film. Disneys animation studio had been responsible for developing many of the techniques and ways of working that became standard practices of traditional cel animation, pioneering the art of storyboarding and. The jungle book is not a musical, but there is a cd available for some short songs, sound effects and underscoring. It is not the first liveaction remake of the jungle book, as one was released in 1994. Jungle books clever marketing tactics that caused it to be the. Financial analysis of the jungle book 2016 including budget, domestic and international box office gross, dvd and bluray sales reports, total earnings and. The jungle book looks innocuous enoughsometimes theres a little elephant on the cover, or a still from the disney moviebut the book was first published in 1894, and books were just harder to read back then. Mar 17, 2019 it appealed to the audience that disney was aiming their film and has memorable and iconic songs that are in the 2016 version.
Justin sudderth who plays mowgli, told us all the details. In the the jungle book 2016 movie, why was akela the head. Males made up 49 percent of jungle book s audience, the largest share ever for disneys new line of liveaction tentpoles spun from its classic animated titles. Every disney movie remake so far, ranked by audiences. After school i went target shopping with my sister before going to see the jungle book 2016 movie with lots of friends. The 1967 film is advertised as a musical highflying singing adventure signalling action based narrative expectations whilst also suggesting that the product will afford pleasure through spectacle.
Beauty and the beast has been around my whole life, so, to me, that famous lyric rings true as im sure it will for most of beauty and the beasts target audience. After a threat from the tiger shere khan forces him to flee the jungle, a mancub named mowgli embarks on a journey of self discovery with the help of panther bagheera and freespirited bear baloo. The next trailer, which was teased during the super bowl, starts off with mowgli being chased through the jungle, but we see its a friendly chase. Disneys savvy marketing of jungle book adds to the mystery of its inexplicably lame marketing of john carter. First racehorse for young readers editionview all editions and formats summary. The famous jazz singers were shown to be in the film in 1967 as people wanted to watch the film because they are in it such as in 2016 people watched the film for actors. Apr 18, 2016 an extended 3d trailer for the jungle book was attached to star wars. He was a socialist, but that doesnt make him wrong. I dont know if the latest version of the jungle book will accomplish that, if. Considering the highly developed corporate synergy in which every disney product is both a commodity and an ad for. This 2016 adaptation of rudyard kiplings work doesnt quite live up to that standard, but it does an adequate job of capturing the heart of the story whilst divulging significantly. Based on rudyard kiplings eponymous collective works and inspired by walt disneys 1967 animated film of the same name, the jungle book is a liveactioncgi film that tells the story of mowgli, an orphaned human boy who. The new disney version of rudyard kiplings the jungle book is what this franchisetentpoleuniversethemepark factory does best. The jungle book is a 2016 american fantasy adventure film directed and produced by jon favreau, from a screenplay written by justin marks and produced by walt disney pictures.
80 888 335 641 406 1181 1128 986 891 1146 1321 77 703 297 1073 1122 1475 897 99 228 229 704 665 1032 1175 941 1452 1446 26 48 12 1388 714 1015 470 540 4 951 784 952 1237 558 44 541 878 422 158